A study by scholars from the National University of Singapore and the University of Oxford estimates that “an average academic journal article is read in its entirety by no more 10 people.” While many scholars aspire to contribute to their discipline’s knowledge and to influence practitioners’ decision-making, practitioners very rarely read articles published in peer-reviewed journals. The following reasons were cited behind this failure:

  • Most journals are difficult to access and prohibitively expensive for anyone outside of academia.
  • The incomprehensible jargon and the sheer volume and lengths of papers (often unnecessary!) would still prevent practitioners (including journalists) from reading and understanding them.



Espírito Kashi is trying to bridge this gap between academicians’ aspirations and reality by assisting academicians, whose primary focus is on the intangible cultural heritage of India, in conducting and presenting their research in the form of films. Our forte lies in audio-visual ethnography, thus, we provide the following services:

  • Audio-visual documentation of folk cultural practices;
  • Conducting ethnographic research (primary and secondary);
  • Producing ethnographic films; and
  • Weaving together your content into an ethnographic film;
  • Promoting them using new media technologies.


We charge a nominal fee on a per-day basis for our efforts apart from the basic travel, food and lodging costs. Don’t worry! We don’t take flights (unless absolutely necessary!), eat at expensive restaurants or stay in fancy hotels. Contact us at for more details.

Recent Projects

We worked with Dr. Devender Kumar (Asst. Professor at Department of English, Faculty of Arts, BHU) to produce a film – Jakari: Life Songs of Haryanvi Women, using the material collected during his fieldwork in Ghirai, Juglan, Jalalpur and Shahpur villages in Haryana since 2012. Jakari is a significant genre of folk songs in Haryana (India). Jakari folk songs are sung by Haryanvi women in a routine manner. As these are songs about mundane life, they are the most authentic expression of a Haryanvi woman’s tryst with life as a young woman.

The Film was screened at The Centre for Women’s Studies and Development, Faculty of Social Sciences, Banaras Hindu University on 18th March 2015.

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